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Bip: Crypto Wallet

Imagine a world where navigating the crypto universe is as easy as a breeze, and your financial future is in your hands. Welcome to Bip, the all-in-one app that empowers you to embrace the potential of cryptocurrencies with confidence.

With Bip, you'll experience a user-friendly interface that eliminates the complexities and confusion often associated with crypto. Whether you're a seasoned pro or just starting out, our app makes it effortless to buy, sell, and trade cryptocurrencies securely.

Problem Statement

The world of cryptocurrencies presents numerous challenges that hinder individuals and businesses from fully embracing their potential. Existing crypto platforms often suffer from complex user interfaces, making it difficult for newcomers to engage confidently. Security concerns, including hacking and fraud, create a sense of vulnerability among users, hindering trust and adoption. Additionally, inefficient portfolio management tools make it challenging to effectively track and analyse crypto holdings, limiting individuals' ability to maximize their investments. These obstacles impede the seamless integration of cryptocurrencies into everyday life, calling for a solution that offers user-friendly interfaces, robust security measures, and efficient portfolio management capabilities.

Objectives & Goals

User-Focused Experience: Create a user-friendly platform that simplifies the complexities of cryptocurrencies and caters to both experienced users and newcomers.

Enhanced Security Measures: Implement robust security features like two-factor authentication, encryption, and multi-layered authentication protocols to protect user accounts and transactions.

Efficient Portfolio Management: Streamline the management of crypto portfolios with comprehensive tools for tracking, analyzing, and managing assets, providing real-time insights and personalized alerts.

Education and Awareness: Provide educational resources and guides to help users understand cryptocurrencies, blockchain technology, and associated risks and rewards.

Expansion and Integration: Continuously evolve and integrate with emerging technologies, supporting a wide range of cryptocurrencies, DeFi protocols, and blockchain applications.

User-Focused Experience: Create a user-friendly platform that simplifies the complexities of cryptocurrencies and caters to both experienced users and newcomers.

Enhanced Security Measures: Implement robust security features like two-factor authentication, encryption, and multi-layered authentication protocols to protect user accounts and transactions.

Education and Awareness: Provide educational resources and guides to help users understand cryptocurrencies, blockchain technology, and associated risks and rewards.

Expansion and Integration: Continuously evolve and integrate with emerging technologies, supporting a wide range of cryptocurrencies, DeFi protocols, and blockchain applications.

Design Thinking Process

Emphatize

User Research

User Interview

Entrant Analysis

Define

User Persona

User Jouney Map

Goal Statement

Empathy Map

Ideate

Brainstorming

Card Sorting

User Flow

Design

Paper Wireframes

Visual Design

Prototype

Test

CheckUsability

Survey Insight

Improvements

Project Timeline

1st week

2nd week

3rd week

4th week

5th week

6th week

Understand

User Research, User Interview, Competitve Analysis

Ideate

User flow, Card sorting, Information Architecture

Define

User Personas, Empathy Map, User Journey

Test

Feedbacks, Conclusion, Future Concept

Design

Wireframe, HI-Fi Design, Prototype

Target Audience

BiP’s target audience are :

Cryptocurrency Enthusiasts: Individuals who are already familiar with cryptocurrencies and actively engage in trading, investing, or using digital assets for various purposes.
Crypto Newcomers: People who are new to the world of cryptocurrencies and seeking a user-friendly platform to learn, buy, sell, and store digital assets.
Investors and Traders: Users who are actively involved in trading cryptocurrencies, seeking advanced features such as real-time market data, portfolio management tools, and personalised alerts.
Tech-Savvy Individuals: Those who are comfortable with digital platforms and technology and are interested in leveraging the potential of cryptocurrencies for financial transactions and investments.
Mobile-Centric Users: Individuals who prefer managing their crypto assets through mobile applications, seeking convenience, and on-the-go accessibility.

It's important to note that the target audience can overlap across these categories, as the crypto market appeals to a diverse range of individuals with different levels of experience and goals in the crypto space.

BiP’s target audience are :

Cryptocurrency Enthusiasts: Individuals who are already familiar with cryptocurrencies and actively engage in trading, investing, or using digital assets for various purposes.
Crypto Newcomers: People who are new to the world of cryptocurrencies and seeking a user-friendly platform to learn, buy, sell, and store digital assets.
Investors and Traders: Users who are actively involved in trading cryptocurrencies, seeking advanced features such as real-time market data, portfolio management tools, and personalised alerts.
Tech-Savvy Individuals: Those who are comfortable with digital platforms and technology and are interested in leveraging the potential of cryptocurrencies for financial transactions and investments.
Mobile-Centric Users: Individuals who prefer managing their crypto assets through mobile applications, seeking convenience, and on-the-go accessibility.

1st week

2nd week

3rd week

4th week

5th week

6th week

Understand

User Research, User Interview, Competitve Analysis

Ideate

User flow, Card sorting, Information Architecture

Define

User Personas, Empathy Map, User Journey

Test

Feedbacks, Conclusion, Future Concept

Design

Wireframe, HI-Fi Design, Prototype

1st week

2nd week

3rd week

4th week

5th week

6th week

Understand

User Research, User Interview, Competitve Analysis

Ideate

User flow, Card sorting, Information Architecture

Define

User Personas, Empathy Map, User Journey

Test

Feedbacks, Conclusion, Future Concept

Design

Wireframe, HI-Fi Design, Prototype

User research for Bip revealed key findings:

Demographics: Tech-savvy, urban individuals aged 25-40.
Crypto Experience: Ranges from beginners to experts.
Usage: Preference for mobile apps to manage crypto assets.
Goals: Investment, portfolio diversification, and exploring alternative assets.
Challenges: Security concerns, platform complexity, and need for better portfolio management.
Competitor Feedback: Simple interfaces are appreciated, but users want improved tools, security, and education.
Desired Features: Strong security, intuitive design, advanced tracking, and learning resources.

Bip will address these needs with a secure and user-friendly app.

User Research

Competitive Analysis

Coinbase

What they are doing: Coinbase is a popular crypto wallet that provides a user-friendly interface, making it easy for beginners to buy, sell, and store cryptocurrencies. It offers a wide range of supported cryptocurrencies, secure storage, and a simple onboarding process.

What they are not doing: Coinbase lacks advanced portfolio management tools and personalised alerts. The educational resources provided are limited, and the platform may be overwhelming for newcomers to the crypto space.

Crypto.com

What they are doing: Crypto.com is a popular crypto wallet that offers a range of services, including crypto purchases, a Visa debit card, and staking options. It provides a user-friendly interface, advanced security features, and a variety of supported cryptocurrencies.

What they are not doing: Crypto.com may lack advanced portfolio management features and personalized alerts. The educational resources may be limited, focusing more on their own services rather than broader crypto education.

Binance

What they are doing: Binance is a comprehensive crypto wallet that caters to both beginners and advanced users. It offers a wide range of trading options, including spot, margin, and futures trading, as well as various DeFi services. It provides advanced security measures and extensive educational resources.

What they are not doing: Binance's user interface may be overwhelming for some users, particularly beginners. It lacks a user-friendly portfolio management system, and the educational resources may not be tailored to the specific needs of newcomers.

User Personas

User Persona 1: Crypto Novice Nancy

Age:

Education:

Bs. Marketing

Relationship Status:

Single

Occupation:

Marketing Specialist

Location:

New York

Nancy heard about cryptocurrencies and their potential for investment. Intrigued by the idea, she decided to explore the world of digital assets. However, being a complete novice in the crypto space, Nancy felt overwhelmed by the complex jargon and technicalities involved.

Nancy wants to explore cryptocurrencies as an investment opportunity. She seeks a user-friendly platform that simplifies the process of buying, selling, and managing digital assets.

Goals

Nancy finds the crypto market overwhelming and lacks confidence in navigating its complexities. She is concerned about the security of her investments and desires a platform that provides a sense of trust.

Frustations

Nancy needs a crypto wallet app with a beginner-friendly interface, clear instructions on transactions, and simplified portfolio management tools. She expects a seamless and secure user experience that instills confidence in her crypto journey.

Needs

Nancy, a crypto novice, needs a simplified, intuitive app with clear instructions for buying, selling, and managing cryptocurrencies. A seamless onboarding process is essential to build her confidence. Bip’s user-friendly design and portfolio management tools would make her crypto journey easy and secure.

Solution

User Persona 2: Experienced Trader Tim

Age:

Education:

BA in Economics

Relationship Status:

Single

Occupation:

Finance Professional

Location:

New York

Tim, a 35-year-old finance professional, had been actively trading and investing in cryptocurrencies for years. He closely followed the market trends, constantly seeking opportunities to maximize his investment returns. With his experience, Tim had grown a diverse portfolio across multiple platforms and exchanges.

Tim's main goal is to maximize investment returns by leveraging market trends. He needs a platform with advanced trading tools, real-time data, and portfolio analytics to aid his decisions.

Goals

Tim struggles to manage his portfolio across multiple platforms and seeks a centralized crypto wallet with seamless integration to decentralized exchanges, DeFi protocols, and strong security for his assets.

Frustations

Tim needs a secure crypto wallet app with advanced trading features like limit orders, charting tools, liquidity pools, real-time market data, customizable alerts, detailed portfolio tracking, and support for a wide range of cryptocurrencies with external service integration.

Needs

Tim, an experienced trader, needs a centralized platform to streamline portfolio management by integrating assets from various platforms. Bip's advanced trading tools, real-time data, and analytics would help him make informed decisions, while its robust security ensures his assets remain safe.

Solution

Empathy Map

SAYS

Nancy expresses her desire to explore cryptocurrencies as an investment opportunity. She mentions feeling overwhelmed by the complexity and technical jargon surrounding the crypto market. She expresses concerns about the security of her investments and the need for clear instructions.

THINKS

Nancy believes that cryptocurrencies have the potential for financial growth and wants to make informed investment decisions. She is curious and eager to learn but lacks confidence due to her limited knowledge in the crypto space. She wants a platform that simplifies the process and provides a sense of trust.

DOES

Nancy actively searches for user-friendly platforms and educational resources that can guide her through the crypto journey. She reads articles, watches tutorials, and seeks recommendations from trusted sources. She wants a platform that simplifies transactions and offers clear instructions on how to securely buy, sell, and manage cryptocurrencies.

FEELS

Nancy feels a mixture of excitement and anxiety about entering the crypto market. She is eager to learn and explore new opportunities but also worries about making mistakes or falling victim to scams. She desires a secure and beginner-friendly environment where she can gain confidence in managing her digital assets.